What is a Barnburner?
BARNBURNER SPORTS & EXPERIENTIAL MARKETING is a creative agency that has one primary goal:
"We collaborate with brands and help them inspire passion in their audience, resulting in true marketing impact."
The key word is "collaborate."
That collaboration means we help brands "Define, Align, Design, and Connect." First we work to define clients' primary marketing goals... align those goals into messages... design the best possible ways to effectively communicate those messages to a specific target audience... and connect with that audience in a powerful, emotional way that creates a true behavior-change and reciprocal connection back to the brand.
You know your product, culture, and customer better than anyone else, and we know the best ways to help you connect the three. So together, we can do some really cool stuff.
Truly experiential.
BARNBURNER uses our deep connections and experience across the sports, events production, and communications industries to develop innovative campaigns in what the industry calls "experiential marketing."
But that's really just a fancy word for a new style of marketing campaign that engages customers, calls on customers to engage back, and builds that connection that is so critical for a meaningful campaign.
Wherever we land, you can be assured of one thing: We Barnburners are here to roll up our sleeves, dig in, get passionate about your company, and make sure we transfer that passion to your audience.